Africa unleashed: where hospitality meets passion at WTM Africa

Get ready to be swept away by the vibrant energy of WTM Africa! 

Our Skål International South Africa team has perfected the art of blending effortless style with warm, infectious enthusiasm, reflecting the rich tapestry of our African heritage.


As you step into the WTM Africa experience, you'll be immersed in a world that's alive with excitement. The air is electric with the passion of travel professionals coming together to share knowledge, showcase products, and exchange experiences.

At the heart of this experience lies the African philosophy of Ubuntu: “I am because we are”. This powerful concept celebrates the interconnectedness of our communities, emphasizing kindness, respect, and empathy towards one another. It's a spirit that resonates deeply with the travel industry, where building relationships and fostering connections is at the core of everything we do.

Over three actioned packed days, our stand buzzed with excitement as 400 visitors stopped by to experience the best of of Africa and the best of Skål Inter



Highlights of the experience

  1. Our coffee machine (sponsored by Shaun Brooks-Neill from Miko coffee) served up more than just a caffeine boost, it sparked meaningful conversations and connections.

  2. Kelly from The Capital Distillery in Pretoria brought the house down with their signature gin tastings and was a catalyst for effective networking. Skål International connections were made over a great drink.

  3. Chad Botha and Inspire rentals’ stunning African-style furniture added a touch of elegance and sophistication to our stand.It showcased Africa’s beauty with Skål International expertise and was a perfect blend of African charm and international style.


What made it all possible?

  1. World President Denise Scrafton’s presence: Her presence added a touch of prestige and excitement to our stand as many of our members from South Africa, Africa and the world came to meet her and of course request a photo opportunity.

  2. Skål International members’ energy: Our members warm welcomes and infectious enthusiasm drew visitors in and kept them engaged.

  3. Teamwork and sponsorships: The perfect blend of collaboration and support made our stand shine.

  4. Member participation: Our members’ willingness to engage and participate made all the difference.


As the African continent stands on the brink of remarkable growth, Skål International's members are poised and ready to seize the opportunities that lie ahead. With our incredible network platform, wealth of knowledge, and collective experience, we're confident that together, we can achieve greatness.

The result? Another resounding success for Skål International at WTM AFRICA 2025.

We are already looking forward to the next one!